Insted We Smile

Established in 2012, Insted We Smile combines Stedman’s flamboyant style with his affinity for the ocean, creating a line of playful apparel in bold prints and sleek suiting. After touring the world as a pro surfer with highest ranking 11th and working collaboratively with major surf labels, Stedman’s passion for creative design grew and he set out to build a brand that would showcase his aesthetic, beliefs and personality; high energy, upbeat and daring.