Looking back, Baby & Company owner and buyer Jill Donnelly recounts her beginnings saying, "forty years ago, the store introduced me to a world of fashion I had never seen before--my view of clothing would be changed forever more. Each season my friends and I could not wait to see what crazy fashion Baby would bring into the store. And then there were the displays! Sand covered floors with canvas tents and changing rooms and paper mâché sea creatures with portholes painted on the display windows. Suddenly, other clothing stores felt boring."
Always the explorer, exposure to worldly brands like Castelbajac, Chevignon and Fiorucci shaped Jill’s curiosity for international fashion, sparking her to continually invite her tribe to ‘expect the unexpected’. Today we remain explorers of emerging designers and apparel brought to us each season to discover, and are invited to share the rosy lens that Baby first peered through on a sleepy corner of Seattle back in 1976. On it’s 40th birthday Baby & Company invites us to stay imaginative, open and curious for whatever comes our way.Read more