Women's Avant Toi

Creative Director and founder, Mirko Ghignone, developed Avant Toi as a secondary label to his mother’s Italian knitwear design firm, Liapull Cashmere. Ghignone was inspired by painting early in his career, and eventually transformed what he dubbed “action painting” into his own line. Extensive fabric manipulation includes repeated dye baths, deconstruction of edges, intentional pilling, painting, and aggressive washes. Each article by Avant Toi is made from the finest raw materials and created in the small mill town of Genoa, Italy.