‘Péro’ means ‘to wear’ in Marwari, the local language of Rajasthan. The label was launched by Aneeth Arora, a textile graduate from National Institute of Design, Ahmedabad and a fashion graduate from National Institute of Fashion Technology. The Indian influence upon Péro Clothing rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of hand-crafting and creating pieces that are unique. The look is not about an age group or season, it is about a mindset, a willingness to incorporate the effortless style of the locals.