Authenticity prevails at the New York based line, V:Room. Since July 2004, the brand has initiated a return to sporty casual dressing and maintained a philosophy of working slowly to provide supreme quality.  Garments go through a spa-like ritual of baths, dying and over-dying; and hand stitching before being released to the wearer.  Process is emphasized throughout the seasons in a palette ranging from raw cottons to colorful blends.