After moving to Paris, founder Alexandre Guarneri noticed an extreme suburban and inner city divide fueled by prejudice; and financial and cultural disparities. He addressed the issue through the design of his first piece; a suit jacket made from familiar cotton sweatshirt material. Guarani ensures his designs are crafted with absolute care, while reflecting his intention to mitigate the ecological devastation that comes with irresponsible consumer culture. He aims to provide timeless designs of impeccable construction which will hold up over years of wear.