Blog — patagonia

Choice, Change, and Hope.

Walk up to a menu at any fast food chain and you will see the calorie count of the food items listed.  Not long ago we were blissfully ignorant of fast food’s caloric impact… or at least pretending to be.  ‘Really? I had no idea this coffee drink has more sugar than a cinnamon roll…’.  Then somewhere along the timeline between triple cheese burgers and artisanal egg white sandwiches, the customer was offered choice. Or maybe we demanded change. Choice and change came passively.  A calorie label printed in small font on a menu hardly a revolution makes, but the subtle labelling suggests the consumer is expected to think independently.  The shift toward more healthful choices on offer should not be understated.  It could be visually...
Read more