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The Sunday Guide – February

  INSPIRATION STATEMENT Who Loves You, Baby? We do!! February … known for early sunsets, warm tea, messy hair, big sweaters, the Snow Moon, and Love! Today is the first day of the full Snow Moon. This month, we get to lean into our namesake and explain it as a verb, a feeling: "Oh! Baby, I love your way" rather than a noun, a thing: “is this a baby store?" I would be lying if I did not acknowledge the name Baby & Company has been very misleading and confusing since the beginning, as to what kind of store we are. It made a bit more sense to those who knew the the original owner's name was, well, 'Baby'. When...
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The Sunday Guide – December

  INSPIRATION STATEMENT 7:00 am. My phone pings... 'Powder Alert' – 8 inches of fresh powder fell overnight... After a very fun and robust month in Seattle (God, we love our friends, family & customers !!!!) we made it back to Sun Valley to find it fully embraced by the snow covered magic you would expect to see in a charming mountain town. Mother Nature has been very cooperative at blessing the area with a continued dump of fresh powder that has every mountaineer giddy with delight. Christmas lights are in full blaze and the feeling of snow globes, sleigh rides, and hot cocoa beg to be part of your wonderland imagination.   If you find yourself lusting for a perfect slice of winter...
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The Sunday Guide – June

  INSPIRATION STATEMENT Summer has been slow to arrive in the Northwest (sorry to all those in the rest of the country suffering from the heatwave). However, we were lucky to get a gorgeous day at one of my favorite locations  at The Olympic Sculpture Park on the scenic Seattle waterfront. On top of that, I got to work with my friend and muse: photographer Peggy Washburn, my favorite model: Kati Staudt, and the talented stylist Lauren Wheeler.   A big Thank You to everyone for creating the magic and making the clothing worthy of a fashion splurge.   Order quick, sizes are limited.     SUMMER EDITORIAL                        ...
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The Sunday Guide – May

  INSPIRATION STATEMENT BABY's BACK! We are thrilled to be back in our hometown to showcase the incredible merchandise from all of our retail partners at our Forth Avenue Collective. Everyone stepped up and put together a terrific selection of everything you will want : Come show us some love Seattle- We promise to give it right back Your going to fall in love with Baby all over again!           BABY & COMPANY POP-UP NEIGHBORHOOD These are the people in our neighborhood that make the block so damn good. Come discover for yourself! Urban Yoga Spa Oliver's at the Mayflower Park Hotel Roche Bobois Lola Hotel Ändra Serious Pie Downtown Dahlia Bakery Assaggio Nordstrom    
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The Sunday Guide – April

INSPIRATION STATEMENT Even after being priced out of the neighborhood we helped establish and anchor, Baby & Company stays committed to supporting the city we will always call home. The unraveling of our once vibrant and booming downtown center has created a positive shift and growth of neighborhood commerce opportunities and community identity. Neighborhoods like Ballard, Fremont, Queen Anne, Columbia City, West Seattle, and Madrona are booming with small businesses committed to representing the identity and enhancing community needs and engagement. People can work in and around where they live. This creates a healthy environment to help support and get involved in issues important to the neighborhoods they represent. However, this trend has allowed the residents of Greater Seattle's 206...
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The Sunday Guide – March

INSPIRATION STATEMENT We are two years into the continued feeling of abnormal. We all keep proclaiming to be exhausted, unsettled, frustrated, and basically, "Over it." We have all said it and thought about it over the last several years of political unrest, social unrest, and, oh yeah, a fucking pandemic! I have allowed myself a few too many pity parties, feeling worn down, frustrated, and challenged with reinventing our careers and lifestyles. Until, on a fateful Thursday evening, a war started, and the world seemed to unravel even more. We would all witness a brutal, unnecessary takeover of a sovereign country in the name of power and greed for one person's vision of the world order. Once again, one guy...
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The Sunday Guide – February

INSPIRATION STATEMENT We love celebrating the Lunar New Year as it creates a wonderful reset once all the business of the Holidays are finally behind us! This year it seems so very fitting that the Spirit Animal of 2022 is the majestic and mighty Tiger! We all get an opportunity to visualize and absorb all the powerful virtues that are attributed to this mighty beast. For me personally, I try and remind myself that I can always choose strength over weakness, courage over fear as we slog ourselves through the unknown, to realize what is waiting for us this coming Spring. For now, we will dream for warmer days, flowering trees and the offering of green beginnings!So let’s get a...
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The Sunday Guide – January

  INSPIRATION STATEMENT Once again, we find ourselves shaking off the spoils of another year that we could not wait to say "Good Riddance" to. 2021 held those same promises we summon up with each obligatory toast we make at midnight, which implores us to make the new year better than before. But we were quickly reminded that hope, change, and eternal light at the end of what appears to be a very long tunnel will take a lot more time and effort than our exhausted collective souls had wished for. I will not try to sugarcoat the anxiety and doubt I have in our ability to come together as a Collective Society to conquer our nation's ills and our...
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The Sunday Guide – December

   INSPIRATION STATEMENT Even the "Atmospheric River" rain events, sideways winds, and a month void of sunshine could not dampen the spirits and mood of our Winter Pop-up at the iconic Vogue building! Together with Susan Wheeler Home, Red Lemons Vintage & Tune HiFi, we served up an impressive selection of winter wares and holiday spirit to remind us that Seattle is still the hometown of Baby & Company. The neighborhood felt vibrant, and the Pike Place Market area was once again buzzing with shoppers! Heartwarming, to say the least! Our favorite customers came down to show the hometown love that reminds us why we will remain part of the Seattle narrative forever. That being said, driving back into the Wood...
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The Sunday Guide – November

  INSPIRATION STATEMENT Hello Seattle,  The challenge is always to find an available space in the right location - The Vogue Building is BOTH! The space was vacated months ago by the previous tenant: Vain Hair Salon (they relocated to 1121 Pike Street). She needed a LOT of TLC to bring her alive and ready to host the Baby & Company Winter Pop-Up, with our favorite collaborators: Susan Wheeler Vintage Home, Red Lemons Vintage Clothing, Tune Hi-Fi, and Easy Street Records. However, the beauty of her bones and rawness made it all worth it and we literally made a “silk purse out of a sow's ear”. The hard work and effort paid off and we created something very wonderful for the city...
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