The Sunday Guide – July

The Sunday Guide – July


“Change is the only constant in life” - Heraclitus

One year later, how’s everyone doing?

Before you read further, take one minute to close your eyes and remember what your life looked like at this same time a year ago. It just blows my mind to think a year later we would move our business, sell our house, and leave our hometown of Seattle in search of a fresh start in a new place that suddenly feels like home.

Painful - YES!

Scary - Hell yes!

Exciting - Most definitely!

Creating something new is at the heart of our brand's DNA. Founder Baby Burstyn understood this concept very well and always found ways to re-fresh the store experience and keep the product assortment evolving towards the new. That formula has served us very well over the past 44 years and we have no intentions of changing THAT! 
Our tiny (but mighty) Sun Valley Outpost has earned the love and affection of a whole new set of hearts and minds here in Ketchum, Idaho. Just like before, we will stay focused on new ways to change, evolve, discover, create, and fall back in love with life and those we share it with over and over again. 
We hope to never let you (or ourselves) down as we seek new ways to keep the element and surprise and delight in everything we do – You have our word on that, Baby!



My love of the feminine is expressed perfectly through the lens of designer Louiza Babouryan.
I discovered Louiza’s collection 8 years ago and I have been in love with it ever since. The grace, elegance, and romantic quality of this very unique and special collection always leaves me wanting more.
Come experience the summer 2021 collection this season for all those special events and occasions that require you to show up and shine, Baby!
"Louiza Babouryan’s Destiny Was Determined At A Young Age. The Daughter Of A Seamstress Mother And Jeweler Father, Louiza Spent Her Youth Immersed In A Culture Of Art And Creative Thinking. “From The Time I Was Very Young, I Was Playing With All Types Of Fabrics And Watching My Father Spin Gold Into Beautiful Pieces Of Jewelry,” Explains Louiza. The Nostalgia Of Her Childhood Continues To Inspire Her Every Day.

Growing Up In Armenia And The United States, Louiza’s Creativity And Passion For Fine Art Blossomed. In Addition To Design, Louiza Trained In Multiple Disciplines, Including Printmaking, Sculpture, And Painting. She Graduated From Otis College Of Art And Design And Went On To Launch Her Eponymous Line In 2010. Louiza’s Romantic Approach To Ready-To-Wear Has Earned Her Numerous Accolades And A Staunchly Loyal Following.

Louiza Prefers A Sculptural Approach To Design, Emphasizing Draping And Fluidity In Contrast To The Cut-And-Sew School Of Dressmaking. Her Signature Style Juxtaposes Simple, Streamlined Shapes With Flourishes Of Feminine Detail. Through Her Artistic Process, She Is Able To Explore The Relationship Between Minimal And Ornate, The Avant-Garde And The Classic.

Louiza Lives In Los Angeles With Her Husband, Celebrated Jewelry Designer Arman Sarkisyan, Continuing 
The Creative Family Legacy With Their Two Children."



Introducing our latest fragrance from Vilhelm Parfumerie – I am personally LOVING this new scent on these hot summer nights - It seems to go well with the heat.
Dirty Velvet -
One summer night, in a suite at New York's Chelsea Hotel. Red rose petals litter the floor and cigar smoke fills the air. Miles Davis plays the trumpet, while two Andalucian flamenco dancers move to the beats of tango. Strains of music were spilling onto the hot street below, dirty with deep soul and as smooth as velvet."
Top - Bergamot , Elemi
Middle – White Leather, Labdanum
Base – Patchouli Fraction, Papyrus



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