DÉMOO is a word combined with French preposition 'de' (which means from) and the last syllable of the designer's first name Choon-Moo. This not only represents the designer's character of the brand but also has a meaning of an artist's passion to create. DÉMOO presents a collection of understated editorial style with relaxed silhouettes. Its major characteristics are bold structures, and pure lines juxtaposed with a modern take on the avant-garde style.

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