Lola Ehrlich was born in Holland and grew up in Paris, where her parents—an artist and a writer—encouraged her creative side. After failing as a ballet dancer, she moved to New York where she opened a shop on Saint Marks Place specializing in one-of-a-kind hats.
Lola hats are made with vintage or new blocks handcrafted by an Italian artisan based in Paris who regards each wooden mold as a unique creation. Each hat is stretched on a block and then steamed and pressed by hand. The same level of attention goes into trims, which are sewn on by hand and adapted to the individual hat.