Leaving the storyline of the brand to the details rather than the creative director's identity, R13 designs brazenly urban-edgy men's denim and clothing. Defined by their purposefully deconstructed, grunge-inspired shirts, pants and jackets, the line displays a purposeful punk-rock personality.
Forming the core of the brand around printed tees, distressed denim and military-inspired jackets, the New York-based company creates an upscale interpretation of the ubiquitous and returned grunge aesthetic. Exuding cool confidence through quality textiles--specifically their Italian-produced and pure indigo-cast denim--their defined vintage look is just the right statement without working too hard.
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