“Minimalism is not defined by what is not there but by the rightness of what is and the richness with which this is experienced.” - John Pawson

Above, Left: John Pawson, Dinesen House. Right: Frank Stella, Telluride, Creede I, and Creede II (1960-1961).

Minimalism, at its essence, is the idea of “less is more" — exchanging what is expendable for what is invaluable in life. The ideals of minimalism have been around for centuries, manifesting itself in every branch of the creative arts, from sculpture and painting, to design, fashion, architecture, and land art.

Emerging in New York City in the early 1960s, the Minimal Art movement sought to simplify art to be entirely self referential. This was a reaction and rejection to the Abstract Expressionism of the previous decade, in which art was a reflection of the artist's personal expression. (source) 

In materialistically driven cultures, consumers have the freedom to shed unnecessary weight, opting for a life of material simplicity. Intentionally choosing minimalism reintroduces a life less cluttered, clearing space for whatever is most important. This movement easily bleeds into the realm of fashion design and apparel.

Minimalistic style allows the wearer to appreciate materiality and silhouettes, all the while fitting beautifully. Minimal dressing often consists of an uncluttered color palette of black, whites, grays, neutrals, and the occasional pop of color. Jewelry ranges from delicate and simple, to bold and graphic, but always doubtlessly personal.

The modern minimalist’s look is classic and understated, with an unfussy elegance which appears effortless. Central to embracing minimalistic style is investing in pieces of superior fit. When garments fit well, personal style becomes transparent. 

At Baby & Company, we find our minimalistic inspiration through curated designers such as Hovman, Malene Birger, Labo.Art, Album di Famiglia, Sibel Saral, Ter et Bantine, and new this season, Alexandra Schiess.